The Vicinity Apartments: In The Center–Off The Grid
INSIGHT
Our client Sherman and Associates envisioned a boutique residential community designed for professionals seeking the energy of downtown living
with the comfort and character of a more personalized experience.
While initially focused on women, the concept expanded into a broader message of being “at the center of it all”—inclusive yet subtly feminine in tone.
SOLUTION
We created a distinctive brand mark inspired by
a compass—striking a balance between sophistication
and approachability. Custom iconography highlighted key amenities, while branded design elements like ironwork and mosaic tile patterns were thoughtfully integrated throughout the living environment to create
a sense of place. To bring the brand to life, we produced lifestyle photography and a landing-page video that captured the energy, convenience, and spirit of living at The Visinity—perfectly positioned in the center of it all,
yet with a feeling of being just off the grid.
RESULTS
Sales exceeded expectations, reaching 80% occupancy within the first three months.
Project completed while I was Co-Founder and Creative Director at Flygirl Creative
