INSIGHT
3Si was at an inflection point. After multiple mergers
and acquisitions, the company had a diverse set of brands with different offerings, cultures, and customer relationships. To unlock full enterprise value, 3Si needed more than a new identity—it needed a unifying brand that aligned internal teams, reflected the core competencies customers had trusted for years, and showcased the strength of three brands coming
ogether as one.
SOLUTION
We developed a cohesive brand system that strengthened their shared vision of creating a safer world. The refreshed logo, tone of voice, and unified brand expression brought clarity, alignment, and
forward momentum across every touchpoint.
OUTCOME
Successful launch at the CACP Annual Summit & Policing Trade Show. +30% increase website lead generation.
Completed with the talented team at Finch Brands.
Video animation by Brindy Gibbs.
