Bringing a Unified Vision to Life for a New Era of Scientific Innovation
INSIGHT
When two leaders in scientific research merged, the challenge was more than combining logos—it was aligning teams and audiences around a shared
purpose. They needed a clear, compelling narrative
that honored their legacy while positioning them for
bold, future-facing innovation.
SOLUTION
We built a unified brand and expression system that reflected not only what they do, but how they do it
– with empathy, agility, and a drive for meaningful outcomes. From everyday details to groundbreaking discoveries, the new identity embodies their
collaborative spirit and forward-looking vision.
RESULTS
Although it is too early to capture financial growth
data Market Presence has increased with active
2025 trade show slate (BPS, ASM Microbe, ADLM/
AACC, NSH), maintaining visibility across scientific
& clinical audiences.
Project completed with the talented team at Finch Brands
Introducing Biolyst Scientific
